Artificial intelligence
and Digital Trust

Content authenticity

Generative AI has the ability to create highly realistic copies of original content. Not only does this present potential intellectual property risks for organizations using AI for content generation, but it also allows bad actors to steal and realistically copy all sorts of data to either pass off as an original creation or to facilitate other attacks.

Identity manipulation

Generative AI can create ultra-realistic imagery and video in seconds, and even alter live video as it is generated. This can erode confidence in a variety of vital systems—from facial recognition software to video evidence in the legal system to political misinformation—and undermine trust in virtually all forms of visual identity. 

Phishing with dynamite

Attackers can use generative AI tools to realistically simulate faces, voices, and written tone, as well as emulate corporate or brand identity which can then be leveraged for highly effective and difficult to detect phishing attacks. 

Prompt injection

Because many organizations are using off-the-shelf generative AI models, they are potentially exposing information used to train or give prompts to their instance to injection attacks refined by attackers to target popular models. Without stringent safeguards in place and frequent updates, an exploit for the base model could expose any organization using that model.  

Machine Hallucinations

While AI can generally produce convincing speech or text at speed, isn’t always accurate. This is particularly problematic for organizations relying on AI to generate informational or support content for users, as well as for organizations using machine learning for threat detection, where an anomalous result could be especially costly. 

Attack sophistication

Because AI is able to write functional code with superhuman speed, it could potentially be used to scale attacks with unprecedented speed and complexity. In addition, AI could be used to detect vulnerabilities in a compromised code base and could expand the scope of attackers by lowering the barrier of entry.  

Custom malware

While popular LLMs have some safeguards against users creating malicious code, sophisticated attackers can find exploits and loopholes. Stolen or copied models can also be stripped of such safeguards, allowing bad actors to rapidly generate nearly undetectable, highly customizable exploits. 

Poisoned data

Attacks don’t necessarily need to exploit the AI itself. Instead, they could target the data used to train a machine learning model in order to false output. This could then be further leveraged to create exploits within the model itself—such as falsifying a DNA sequence in a criminal database—or simply to produce results that could damage the targeted organization.  

Privacy leaks

AI that is trained with or handles sensitive data could potentially expose that data, whether through a bug, as has happened with several of the major commercial models, or through a targeted attack.