A site seal is a visual indicator of a site’s TLS/SSL encryption, giving visitors an assurance of a website’s security. When companies want to display proof that their site is secure, and show who it is secured by, a site seal is an ideal option. In 2021, at DigiCert, we took the site seal a step further by incorporating real-time security indicators enabled through microinteractions. Enter: the Smart Seal.

DigiCert’s Smart Seal proves that the site has been validated and is protected with an active TLS certificate from the world’s most trusted certificate authority. The Smart Seal is the first trust mark to allow customers to integrate their brand's logo into the seal. This further reassures their customers that they take security seriously and take every measure to protect their visitors.

ISARA adopts the Smart Seal

An innovative company at the edge of quantum-safe solutions, ISARA was one of the first brands to adopt the DigiCert Smart Seal. ISARA leads the world in securing the internet and connected devices from the looming threat posed by quantum computers. As a company that focuses on future-proofing security technologies for the quantum age, ISARA is always on the lookout for innovative ways to improve trust and security with all things they do. When DigiCert launched its revolutionary new Smart Seal, the industry’s first trust mark to use micro-interactions, ISARA thought it was exactly the type of security innovation that fit their core ethos.

“We wanted our customers to know that we put security at the center of everything we do and are always looking for innovate ways to improve trust and security,” said Alan Panezic Managing Director, Enterprise Business from ISARA. “Adding the DigiCert Smart Seal to our site was easy and has been a great way to increase visitor confidence that our website is secure, and so is our visitors’ data.”

Check out the DigiCert Smart Seal in action at https://www.isara.com/.

Why do people use site seals?

Conversions: Perhaps the most compelling reason business owners use site seals is to improve conversions. Various studies have shown that displaying a site seal on a webpage is effective at increasing transactions. A recent survey shows sites that display site seals or trust marks perform 48% better than sites that don’t, thus increasing conversion rates and increasing ROI. Research has also shown that 98% of visitors to websites leave without completing a transaction. This increases the importance of building trust in your website. In a 2020 DigiCert study, we found that 71% of website visitors look for security seals before proceeding with transactions.

Credibility: Site seals help startups and growing businesses prove that they’re an established and credible business. Credibility is established by “borrowing” trust from the security brand displayed in the seal. That’s why displaying and using the right seal makes a difference. DigiCert is the world’s leading provider of TLS, IoT and PKI solutions, with 89% of the Fortune 500 and 97 of the top 100 global banks using our solutions to provide website security.

Dynamism: The DigiCert Smart Seal represents a modern seal because it’s no longer a static image. The active animation draws attention to a website’s commitment to security and displays that the website’s security is current and operational.

When a website visitor interacts or clicks on the Smart Seal, a pop-up splash page will provide details about the security of a website, including key security factors like:

• Organization name and domain
• Today’s date
• Encryption status
• Evidence that DigiCert’s background check has been completed

Security: Organizations can visually demonstrate their commitment to security with the Smart Seal. Similar to displaying a home security system yard sign outside your home to prove that what’s inside is protected, site seals are a symbol of digital security that prove what’s on a site is protected. Thus, the Smart Seal can bring peace of mind to website visitors.

Trust: The DigiCert Smart Seal helps to increase visitor trust of a website. In this 2021 Baymard study, 17% of users said they abandoned their purchase because they didn’t trust the website with their credit card information.

Localization: International businesses can get a local language version of the seal for their domain. DigiCert currently offers the Smart Seal in over a dozen languages, including:

• Chinese (simplified and traditional)
• Dutch
• English
• French
• German
• Italian
• Japanese
• Korean
• Portuguese
• Russian
• Swedish
• Spanish

Learn more about how you can get the Smart Seal enabled on your site at https://www.digicert.com/tls-ssl/digicert-smart-site-seal.